Privacy Policy

PUREPUP Lab
Effective Date: March 25, 2025

At PUREPUP Lab, we value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, share, and safeguard your information when you visit our website purepuplab.com.

1. Data Collection

When you use our website, place an order, or subscribe to our services, we may collect the following personal data:

  • Name
  • Billing and shipping address
  • Email address
  • Phone number
  • Payment information (processed securely through third-party payment providers)
  • Order history and purchase details
  • IP address and device information
  • Website usage data (collected through cookies and tracking technologies)

We only collect data that is necessary to provide our services and enhance your shopping experience.

2. Use of Data

We use the collected information for the following purposes:

  • Order Processing: To process payments, fulfill orders, and deliver products
  • Customer Support: To respond to inquiries, manage returns, and provide after-sales support
  • Marketing & Promotions: To send offers, updates, and product information (you may opt out at any time)
  • Website Improvement: To analyze traffic and improve website functionality and user experience
  • Legal & Security Purposes: To comply with applicable laws, regulations, and fraud prevention measures

We do not use your personal data for purposes outside of our business operations.

3. Third-Party Sharing

We do not sell or rent your personal data to third parties. However, we may share information with trusted partners necessary to operate our business, including:

  • Product Suppliers & Fulfillment Partners: To source and prepare pet care products
  • Shipping & Logistics Providers: To deliver your orders
  • Payment Processors: To securely process payments (such as PayPal or other authorized providers)

All third-party providers are required to keep your information confidential and use it only for the services they perform for PUREPUP Lab.

4. Cookies & Tracking Technologies

We use cookies and similar technologies to enhance user experience and analyze website performance. These tools help us understand customer behavior and optimize marketing efforts. Technologies used may include:

  • Google Analytics – Website traffic and usage analysis
  • Meta Pixel (Facebook Pixel) – Advertising performance and retargeting
  • Microsoft Clarity – User interaction and navigation insights
  • You can manage or disable cookies through your browser settings.

5. User Rights & Data Protection

You have the following rights regarding your personal data:

  • Access: Request a copy of the data we hold about you
  • Correction: Request corrections to inaccurate or incomplete information
  • Deletion: Request deletion of your personal data (subject to legal obligations)
  • Marketing Preferences: Opt out of marketing emails at any time using the unsubscribe link
  • Data Portability: Request your data in a commonly used format

To exercise any of these rights, please contact us at help@purepuplab.com.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal data from unauthorized access, loss, or misuse. Our website uses SSL encryption, and our security practices are regularly reviewed and updated.

7. Contact Information

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

PUREPUP Lab
Email: help@purepuplab.com

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and significant updates may be communicated via email or website notification.

By continuing to use our website, you agree to the terms outlined in this Privacy Policy.